When you run a platform you are always serving and catering. It could be in the form of blog posts, emails, videos, or controlling what your followers are allowed to post.
Anyway, if you want to compete against other platforms. You want to figure out how to create “Platform Dependence”
If you have one of these giant social media platforms with your ideal audience.
What you want to do is figure out how to become the “Most Valuable Consultant”.
Once you do, you also figure out how to become the only source for specific information.
When word gets out that your platform provides specific information that a certain audience wants that they aren’t getting from a social media giant. You create platform dependence.